MullenLowe SA extends its PR tentacle

MullenLowe South Africa, with its characteristic ‘Challenger Octopus’ marque, has strengthened its full-service offering in South Africa by adding an insightful and flexible public relations tentacle to its hyperbundled approach. The creatively led agency announces its formal partnership with long standing boutique public relations agency Twiga Communications, founded by Franco D’Onofrio and Veruska De Vita.

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Judging Loeries, a Q&A with Kirk Gainsford

The African and Middle-Eastern advertising industry is bustling with Loeries excitement as the mass-exodus to Durban begins. What has always been the most exciting weekend in the advertising calendar is upon us, and as we pack our bags for the trip up ourselves, we...

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New MullenLowe team members

June kicked off with two new starters joining our ranks as we continue to grow the MullenLowe family. Lolo and Jessica – welcome to the team!

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Slow-Mag’s Omnipresent Slump

The Slump comes with no warning and attacks us when we need energy the most. It is relentless and unforgiving. It can feel like a real presence taunting us at every moment, threatening us to give up. It tells us to take the easy way. To stop trying. Slow-Mag gives you...

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D1%$% F&£$%# R*&@$$#^ Days

Water levels in Cape Town are critical. We only have 86 days of water left before our taps run dry! This is no joke. At MullenLowe we like to get dirty, that’s why we’re introducing Dirty Filthy Rotten Days and inviting you to get dirty too. We’re challenging everyone...

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We’re Hiring!

Our Joburg office is looking for two roles: Copywriter (Mid) IT Technical Support Analyst. A. Purpose Participating in developing and implementing relevant creative solutions within the set parameters. Demonstrating the professional approach of Mullen Lowe SA to the...

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Relax Mamma, it’s White Star Instant!

It’s no secret that White Star Maize Meal is SA’s favourite brand of pap. But did you know there’s now a delicious new way to enjoy White Star in the morning? White Star Instant Porridge is a delicious new breakfast that will please even the most difficult customers....

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Wake up to the simple goodness of WEET-BIX

It’s the simple things in life that count the most. And the recipe for a good breakfast is no different. Made with only four simple ingredients that you know and trust, WEET-BIX gives you the right start to a good life. It’s no wonder it’s SA’s number one cereal!...

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Crap at the Speed of Light

When advertisers put crap on television, it’s clutter. When it's online, it’s called content. We hate clutter on television, in-store and on our highways, but, apparently we all want more content online. Content. An awful word. I hate it. It diminishes what we do....

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We’re Hiring!

Cape Town The MullenLowe SA office in Cape Town is looking for the following roles Two junior-mid level Art Directors to join our growing team on an exciting retail brand operating in Africa. Retail experience advantageous Mid-Senior strategist to work on clients...

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We love punching above our weight!

We are obviously ecstatic about our incredible medal tally at The Loeries (4 Golds, 2 Silvers and 1 Bronze), but we are ever mindful that we could never have achieved any of this without our brave clients, amazing supplier-partners and our incredibly talented and...

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Slow-Mag Demotivational Speeches

We wrote demotivational speeches to inspire fitness buffs to do the sensible thing when things get hard and just quit. Life is too short to go running at five in the morning or to spend seven days a week inside a disgusting gym. You should go and do important stuff,...

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Be brave or step aside. By Kirk Gainsford

I have 5 year old twins. Jasper and Fynn. Two of the most exciting humans you will ever meet. They were born 3 months premature, which is not unheard of and manageable by our amazing South African doctors. But Jasper didn’t have sufficient amniotic fluid for 3 month...

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Nando’s Campaign Picks Up A D&AD Pencil

Our Nando's Peri-Thread Book campaign has been awarded a D&AD Pencil in the 2016 awards show. The award ceremony will take place on 19 May 2016, where we'll find out what Pencil level it has won. The Brief: Fast casual restaurant Nando’s is most famous for its...

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Our refreshed ‘Fisherman’ campaign

Given the recent fluctuations in the markets, we’ve updated the Prudential ‘Fisherman’ campaign. In uncertain financial times it’s easy to be misled by emotions and fears. But it’s during times like these that it’s more important than ever to remain steadfast in your...

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Jenna Wins Digital Ad of the Year Award

The Jenna Lowe #GetMeTo21 campaign, conceptualised by MullenLowe South Africa, has taken first prize for digital advertising at last night's prestigious Creative Circle Ad of the Year awards! The  integrated campaign has been hugely successful in terms of building...

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Proof That Consistency Pays Off

The Morningstar Awards are designed to help investors around the world identify the year's most exceptional funds and fund managers. Awards are announced throughout the year at ceremonies across Europe, Asia, Africa, and the Americas, honouring managers that have...

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An update from one of our most loved campaigns – Jenna Lowe

Exciting things are happening at The Jenna Lowe Trust … It’s been just 8 months since our Jen passed away and only three months since launching Jenna’s very clear objectives for The Jenna Lowe Trust on the day of what would have been her 21st birthday in October 2015....

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Lowe + Partners SA Rebrands to MullenLowe South Africa

https://www.youtube.com/watch?v=X2pL5XtKpU0 Press Release: With the global Lowe network introducing a new brand identity to reinforce its position as a global challenger and creative boutique, local Lowe and Partners SA has rebranded as MullenLowe SA. This follows...

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Why Bats, Master Wayne? By Emily Rule

The greatest enemy of success is fear. Fear drains ambition, denies power, and strangles our ability to overcome challenges. When we let fear guide our decisions, we are destined to lose. Batman wasn’t prepared to be a loser. Instead, he chose to use his fear to...

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What mindset will your brand have in 2016? By Alistair Morgan

Robert Benchley, the famous humorist, once said that there are two kinds of people in the world: those who divide the world into two kinds of people, and those who don’t. Carol Dweck, the renowned Professor of Psychology at Stanford University, is the kind of person...

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CG and stop frame animation bring our new GWK ad to life.

To tell people about how GWK helps farmers to get their products to market, we spent two months creating a miniature world, some of it as actual models in studio, and some of it computer generated. Am I Collective was our very capable partner in this. As was our brave...

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TBT: When Lowe shone at the Apex Awards 2015

Take a look at this article that was published on Media Update earlier this year, it's about Lowe’s success at the Apex awards 2015. #TBT #GetMeTo21 #JennaLoweTrust Lowe + Partners SA shines at APEX Awards...

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Please support lead SA hero, Jenna Lowe

Despite Jenna’s tragic passing her legacy lives on. She will always be a shining example of how anyone can make this world a better place. So please join us in supporting her family and listening to Stuart Lowe talking about Jenna’s Western Cape Lead SA Youth Hero...

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Lowe SA takes center stage at the Apex awards

On Monday night, the Association for Communication (ACA), hosted the annual APEX awards and Lowe and Partners SA emerged as the big winners of the evening. OIL picked up Silver in the SABC sustain category for their work on Merck Pharmaceuticals’ Slow-Mag, while Lowe...

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Arrive Alive Abbey Road

Pedestrian deaths still account for a large portion of road deaths in South Africa. Pedestrians on zebra crossings should be respected by motorists and speed limits obeyed in urban areas. Sadly this is not always the case. To highlight this matter we’ve taken an...

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Arrive Alive in the spotlight

We recently developed a campaign for Arrive Alive sending a powerful message about the dangers of texting and driving. Posters went up at Police Stations around the country likening people who text and drive to killers. This week Espresso picked up the campaign and...

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