We conceptualised an idea for Heart 104.9FM to increase their listenership by requiring the public to bring in their CDs to create the largest CD billboard ever made. Our thinking being that, with Heart 104.9FM, there’s no need for CDs. The event was such a success that a leading CD retailer phoned the police to ensure that the word ‘CDs’ was covered up during the process. It took 1930 CDs to make.
Heart 104.9FM CD Billboard
