The Caples Awards has been honouring the best in direct and interactive marketing around the world for 35 years. With international chairs in 50 countries, it is supported by industry agencies, clients, and suppliers; is run by industry volunteers; and is judged by more than 50 senior-level, international creative professionals.
2012 sees a revamped Caples to celebrate the boldest, most creative solutions to tough marketing problems in a three-day summit. More than 50 senior creative directors from around the world will gather in New York City to judge submitted digital and direct work in 20+ categories. Soaring over the Atlantic to participate in the judging and summit will be three South African creative directors: Haas Collective’s executive creative director, Glynn Venter; Lowe Cape Town’s below-the-line (BTL) creative director, Nico du Toit; and Zoom Advertising’s (part of the Ogilvy Group, Cape Town) executive creative director, Nina Daniel-Gruber.
Venter, the South Africa chair for Caples, has been judging for the past three years. He is also responsible for selecting the right mix of talent to accompany him as fellow judges every year. Says Venter: “I am delighted to have managed to get Nico and Nina to join the South Africa judging contingent. Their knowledge and experience is sure to be invaluable during the judging process and they will unquestionably gain great insights by being exposed to the best direct and interactive work from around the globe.”
Nico du Toit has most notably worked at Draftfcb Cape Town as deputy creative director and as a non-traditional creative expert at The Jupiter Drawing Room CT, before starting early this year at Lowe Cape Town as creative director. A writer by trade, he is also heavily involved in his clients’ digital business disciplines. He has created some iconic BTL campaigns for, amongst others, Savanna, Windhoek Lager, Santam, and Unilever.
Zoom Advertising’s executive creative director, Nina Daniel-Gruber, has created some of SA’s most admired CRM programmes, including Johnnie Walker Striding Man Society, The Captains Mates (Captain Morgan), and Levi’s Loop. Her expertise not only lies in CRM but also in integrated marketing to South Africa’s mass market. Nina is a through-the-line creative thinker with ideas that are results driven.
These three top Cape Town creatives will certainly bring valuable insight to the Caples judging in New York City. “I’m looking forward to Nina and Nico joining me in New York and know they will add huge value to the judging process” says Venter.