After awarding the iconic White Star Super Maize Meal brand to Lowe Cape Town last year, Pioneer has decided to grow the relationship with Lowe by awarding them the lion’s share of their breakfast portfolio. This will include WeetBix, Bokomo Corn Flakes, Champion porridge, Otees and Bokomo Oats. Lowe Cape Town will be the lead creative agency for these much-loved South African brands.
Under the partnership of Aiden Connolly, Managing Director, and Kirk Gainsford, Executive Creative Director, Lowe Cape Town has scored some significant wins over the last two years. These include Spekko Rice, Duram Paints, Evergreen, Prudential Asset Management, Masthead, as well as interesting projects on brands such as Knorr and Open Africa.Aiden Connolly, speaking about the agency’s growth, said, “Taking on new clients is always exciting for an agency, however it is critical that it is not at the expense of your existing relationships. Working in such a wide range of industries has motivated us to creative dexterity. Kirk and I are very fortunate to be working with clients that allow us to integrate so deeply with their businesses.”