With shaving brands having trended recently after the launch of a controversial campaign by competitor Gillette, our new client Schick has launched ‘The Man I Am’ – a global campaign that celebrates the individuality of the brand’s youthful target market.

The bold campaign features young men showcasing the unique talents that make them individuals and give them the confidence to just be themselves.

After the appointment of the MullenLowe Group as Schick’s global creative partner in 2018, the South African office was tasked with adapting global TV commercials and online content produced by MullenLowe New York – to refresh the Schick brand in the minds of the South African consumer.

With its quirky approach and challenger brand attitude, we’re anticipating the campaign will resonate well with the broad spectrum of SA men, through inspiring them to be confident in who they are.

We’d like to thank the New York team for their help in bringing this relaunch to SA, and we look forward to taking the brand to the next level in our market.

View the TV ads: