We recently worked on an exciting re-brand campaign with SASKO, the 92-year-old, iconic brand that still touches millions of South Africans every day.

The campaign celebrates their people and demonstrates that what it takes to create something special, is a few simple ingredients in the right hands, with the right care. The message is ‘People who care make things better’. Better flour, better bread, better service to SASKO’s customers and communities.

The fresh new look and brand promise will be on television, radio and outdoor sites as well as delivery trucks reaching all supermarkets, cafes and spaza shops across the country. It is a promise that all the people of SASKO have committed to.

About MullenLowe Group

MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in 65 markets. With a hyper-bundled operating model, global specialisms include expertise in brand strategy, and through the line advertising with MullenLowe; customer experience with MullenLowe Profero; media and communications planning and buying with Mediahub; brand and corporate PR, social influence, purpose and sustainability consulting with MullenLowe Comms. We are focused on delivering an Unfair Share of Attention for clients’ brands and are consistently ranked among the most awarded creative and effective agency networks in the world. For nine years, MullenLowe Group has topped the Effie Index as the most effective global network in terms of points per dollar revenue, in 2018 was named to the Ad Age Agency A-List and in 2019 was ranked in the top ten ‘Top Agency Networks for Creativity’ in the WARC Creative 100.

MullenLowe Group is part of the Interpublic Group of Companies (NYSE: IPG).

For more information, visit us at www.southafrica.mullenlowe.com
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