Shay’na ngeWhite Star wherever you are and in whatever you do – this is what we stand for. In Mbali’s Wedding, this opportunity is seized by a group of extraordinary women (and an extraordinary girl) who’ve been trusted with the most important part of any traditional ceremony – the food! With the help of White Star, these women dazzle the crowd with an amazing feast.
At any wedding, the bride and groom are the heroes. In this commercial, it’s our wonderful cooks – the aunties, sisters, nieces and gogos – who steal the day. We wanted to pay tribute to the amazing women in our real lives who make sure there’s always food on the table.
Agency :
Kirk Gainsford – Chief Creative Officer
Lwandile Fikeni – Creative Director
Gavin Dexter – Group Creative Head
Keyana Govender – Producer
Weziwe Mei – Account Manager
Production House : Giant Films
Thati Pele – Director
Devin Toselli – DOP
Nicci Cox and Laura Sampson – Production House Producers
Post Production : Deliverance Post Production House
Emily Bussac – Offline Editor
Kyle Stroebel – Grade
David Oosthuizen – Online Editor
Paula Raphael – Producer
Audio – Sonovision
Music – Honeymoon Music – Markus
About MullenLowe Group
MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in 65 markets. With a hyper-bundled operating model, global specialisms include expertise in brand strategy, and through the line advertising with MullenLowe; customer experience with MullenLowe Profero; media and communications planning and buying with Mediahub; brand and corporate PR, social influence, purpose and sustainability consulting with MullenLowe Comms. We are focused on delivering an Unfair Share of Attention for clients’ brands and are consistently ranked among the most awarded creative and effective agency networks in the world. For nine years, MullenLowe Group has topped the Effie Index as the most effective global network in terms of points per dollar revenue, in 2018 was named to the Ad Age Agency A-List and in 2019 was ranked in the top ten ‘Top Agency Networks for Creativity’ in the WARC Creative 100.
MullenLowe Group is part of the Interpublic Group of Companies (NYSE: IPG).
For more information, visit us at www.southafrica.mullenlowe.com
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