by The Captain | Feb 3, 2023 | Home, THE WORK, Uncategorized
To launch Knorrox’s new positioning “the strength to take on tomorrow” we came up with the story of Nomandla. “Nomandla” is a common isiXhosa name for girls – it means “the one with strength.” In our story Nomandla is sent out by her father to find their family’s...
by The Captain | Oct 16, 2019 | Home, THE LOWE DOWN, THE WORK
It’s not often that this happens in the Advertising industry. A whole 60 years of service amongst the three of them! Congratulations on your anniversary Riska (22 years), Firza (19 years) and Nisreen (19 years). Needless to say, we would not be where we are today if...
by The Octopus | Jun 3, 2016 | Home, THE LOWE DOWN, THE WORK
We wrote demotivational speeches to inspire fitness buffs to do the sensible thing when things get hard and just quit. Life is too short to go running at five in the morning or to spend seven days a week inside a disgusting gym. You should go and do important stuff,...
by The Octopus | Feb 26, 2016 | Home, THE WORK, Uncategorized
What does it take to be great? According to Olympic champion and 800m World Record holder, David Rudisha, it all starts with a good breakfast. In our new campaign developed to launch Kenya’s first #GoodBreakfastChallenge, we tell Rudisha’s unbelievable story and...
by The Octopus | Jan 14, 2016 | Home, THE LOWE DOWN
Robert Benchley, the famous humorist, once said that there are two kinds of people in the world: those who divide the world into two kinds of people, and those who don’t. Carol Dweck, the renowned Professor of Psychology at Stanford University, is the kind of person...
by The Octopus | Jan 7, 2016 | Home, THE LOWE DOWN
Have you ever considered that the marketing and manufacturing of a brand are totally inseparable when it comes to perceived value? Instead of thinking about marketing as a cost, smart businesses are able to see it in terms of value creation: the competitive advantage...
