Fair Exchange: SA brands and SA consumers

Fair Exchange: SA brands and SA consumers

Do you remember, years ago, that sense of embarrassment when a brand or experience in South Africa did not deliver? The dread that many came to expect — that SA products, service or experiences would not match up to global. I love the fact that this is declining (at...
The thoughts behind the OIL Coloured Segmentation

The thoughts behind the OIL Coloured Segmentation

As a young coloured girl working in the media and advertising industry, I found that there was very little understanding and many stereotypes around the coloured market in South Africa particularly in Cape Town. I am not really sure as to why this is the case but it...