by The Captain | Mar 4, 2025 | Featured, Home, THE WORK
The Sunlight green bar has been a beloved household staple in South Africa for generations. Recently, the younger generation has discovered innovative uses for the iconic green bar beyond laundry, incorporating it into skincare, shoe cleaning, and even makeup...
by The Captain | Feb 26, 2025 | Featured, Home, THE WORK
When the winter chill sets in South Africa, Knorr is the ultimate choice for rich sishebos, and hearty soups. But majority of the year sees temperatures rising to 30 degrees, and when that happens Knorr becomes out of sight, out of mind. We believe creativity knows no...
by The Captain | Feb 11, 2025 | Featured, Home, THE WORK
At MullenLowe, we believe in the power of creativity to drive meaningful change. That’s why we are thrilled to introduce #GreenGursha, an innovative campaign developed in collaboration with Knorr to encourage Ethiopians to embrace greens as an essential part of their...
by The Captain | Feb 6, 2025 | Featured, Home, THE WORK
Some people still think rice is rice is rice. We wanted to show people that Spekko is different. It is the creative, curious and adventurous rice. We wanted to inspire them with all the amazing things they can do with it. So we made a brand-new TV ad. True to our...
by The Captain | Jan 31, 2025 | Featured, Home, THE WORK
We are excited to announce the new hilarious Mukuru campaign! Mukuru, the leading financial service platform in Africa, Europe and Asia just launched the new Mukuru Wallet in Zimbabwe. The wallet is changing things for the better. It gives Zimbabweans the chance to...
by The Captain | Nov 22, 2024 | Featured, Home, THE WORK
Meet Togetherness Hlangano Nwaila. A remarkable man from rural Limpopo who had never had a pizza before until the restaurant that takes the spirit of togetherness seriously made it happen. This beautiful story is not only a celebration of one man’s journey...
