by The Captain | Feb 3, 2023 | Home, THE WORK, Uncategorized
To launch Knorrox’s new positioning “the strength to take on tomorrow” we came up with the story of Nomandla. “Nomandla” is a common isiXhosa name for girls – it means “the one with strength.” In our story Nomandla is sent out by her father to find their family’s...
by The Captain | Apr 1, 2022 | THE WORK, Uncategorized
MullenLowe Speaks Directly to Perpetrator in Powerful ‘Dear Abuser’ Campaign Johannesburg, March 2022 – South Africa has one of the highest rates of child neglect and abuse in the world.The stats are truly disturbing. According to a 2015 Optimus study on child abuse,...
by The Captain | Feb 7, 2022 | THE WORK
When Ayoba’s Head of Marketing, Oliver Prentout, first called MullenLowe South Africa and asked if we would be up for a challenge, we said yes. But we were nervous. The ask? One film for 15 markets, four languages, very tight timings and many stakeholders....
by The Captain | Jan 17, 2022 | THE WORK
We all know that feeling. You’re stuck inside and it’s coming at you from all sides. Email. WhatsApp. Zoom. Teams. Twitter delivering more bad news. Special offers you can’t miss. Bootcamp – sign up today! By the end of the day you can’t wait to smack down your...
by The Captain | Jun 23, 2020 | Featured, THE EVIDENCE, THE WINS, THE WORK
We’re excited to announce our partnership with ayoba – the super app that’s designed by Africa for the world. Our partnership involves re-launching the brand in the market and establishing it as the go-to super app for all users both locally and globally. ayoba is a...
by The Captain | Jun 10, 2020 | THE WORK
When you think of the most iconic toys in history, the LEGO® brand comes out on top every time. With generations worth of creativity, fun and education built on the foundations of the humble LEGO brick, it’s easy to see why. From collectors sets that take weeks...
