The Power of Social Media

Lowe Cape Town ECD Kirk Gainsford recently spoke to Jeremy Maggs on his Power FM show about advertising for a greater social purpose. They chatted about Jenna Lowe’s Get Me to 21 Campaign, the power of social media and the role advertising can play in changing the world for the better.

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Fair Exchange: SA brands and SA consumers

Do you remember, years ago, that sense of embarrassment when a brand or experience in South Africa did not deliver? The dread that many came to expect — that SA products, service or experiences would not match up to global. I love the fact that this is declining (at least in some areas). These days, we have far more world-class experiences, and consumers have greater expectations around products and service offers.

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Team Lowe gets sweaty

The guys at SWEAT 1000 invited us to do a class with them. So a bunch of us put on our big girl panties and took a break from the pitch madness. Burning 1000 calories in an hour is not for sissies, but we made it! With lots of red, hot sweaty faces and big smiles all around.

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Best-foot-forward-Friday

Check out some of the fancy feet around the office. We asked everyone to wear their favourite shoes – here’s the result.

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Ending the year with a bang

We celebrated the end of a successful 2014 by heading to Tulbagh and letting our hair down and dressing up.
The theme was dress as something that starts with the first letter of your name. To say the guys got creative is probably an understatement.

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Everybody say “Om”

New year, new you, right? This is the year of living consciously – starting with your thighs. We did some work for Sweat 1000 and found the enlightened way to weight loss. Have a listen.

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CTFM – SPECIAL NOT “SPECIAL” TUESDAYS

Now everyone can get lucky at the astoundingly amazing new Cape Town Fish Market branch at the Waterfront on Tuesdays. It truly doesn’t get any fresher, so obviously CTFM asked us to create a few cheeky little TV spots, to show you just how lucky. Have a look at our spot for Tuesday.

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CTFM – Special not “Special” Wednesdays

If you’ve always avoided the dodgy part of the Waterfront, you wouldn’t know that it’s not dodgy anymore and that the Cape Town Fish Market has moved there. It’s so spectacular that you might be inclined to be a little naughty (wink wink, nudge, nudge). Check out our new Wednesday special spot to see why.

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CTFM – Special not “Special” Thursdays

If you’re the kind of person who doesn’t go to restaurants at the Waterfront, because you don’t like the “vibe.” You’ll be delighted to know that the Cape Town Fish Market has just moved to a spectacular new location and is running amazing weekly specials that make the “vibe” awesome. Check out our Thursday special spot to see what’s in store for you.

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In great company

The finalists have been named, the jury votes cast. Now there are just two weeks to go before winners are announced for The Annual AdFocus Awards.

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Open Africa – DO TRAVEL DIFFERENTLY

Most of us think we’ve been there done that when it comes to travelling in our own country. But the truth is, there are so many amazing new experiences to be had. All you need is an open mind and you can see a whole new side of Southern Africa that will surprise you. After all, when it comes to travel, it’s often the unexpected experiences that are the best ones. Open Africa together with Lowe Cape Town challenged 5 bloggers to do travel differently. Follow their journeys on #OpenAfrica and dotraveldifferently.com

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Open mind, open Africa

Most of us think we’ve been there done that when it comes to travelling in our own country. But the truth is, there are so many amazing new experiences to be had. All you need is an open mind and you can see a whole new side of Southern Africa that will surprise you. After all, when it comes to travel, it’s often the unexpected experiences that are the best ones.

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Lowe and Partners Cape Town has an impressive 18 months…

It’s been a pretty good run for Lowe and Partners Cape Town. Kirk Gainsford, ECD, explains that the agency has won 9 out of 11 pitches and produced the Cape Times ‘Selfie’ Campaign – which is the seventh most awarded campaign worldwide, according to the Gunn Report. The agency has also recently produced the work for three Lowe International pitches.

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Jenna Lowe on 5 FM

In case you missed it have a listen to Jenna Lowe talking to Grant Nash live on 5FM about her 21st Birthday Party. Have a listen, it is quite inspirational.

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And in a galaxy far, far away…

Lowe and Partners Cape Town recently teamed up with digital agency Lowe Profero in London to take part in a competitive two-way international pitch for SYFY, NBCUniversal’s science fiction channel. And we are thrilled to announce that we won the account!

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Lowe Cape Town makes breakfast news

After awarding the iconic White Star Super Maize Meal brand to Lowe Cape Town last year, Pioneer has decided to grow the relationship with Lowe by awarding them the lion’s share of their breakfast portfolio. This will include WeetBix, Bokomo Corn Flakes, Champion porridge, Otees and Bokomo Oats. Lowe Cape Town will be the lead creative agency for these much-loved South African brands.

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Hansa moves up the list of SA’s strongest brands

Hansa Pilsener moved from number 26 in 2013 to number 22 this year, making it one of the strongest brands and top 10 winners in Brandfinance’s Top 40 Brands in South Africa. Follow the link to see who how the rest performed.

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Interview with Jeremy Maggs

Kirk Gainsford, ECD of Lowe Cape Town,  was a juror for Cannes 2014 in the film category. He recently chatted to Jeremy Maggs about the judging  process and shared his pick of the best work to emerge from this year’s event.

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6th in South Africa’s creative rankings

The Creative Circle is an industry body comprising of senior creatives in the advertising industry. Every year they release a list of rankings for South African advertising agencies based on their performance during the local and international awards circuit…

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Our Cape Times “Better World” campaign recently won a Creative Circle Ad of the Month award. Here are some more print executions:

The idea behind our new Cape Times campaign is to ask people to imagine how much better the world would be if we were all better informed. Access to the right information, and the dissemination of this information through trustworthy news sources, is key to helping people understand different points of view and therefore having more empathy. Having empathy can lead to a more caring world, a world in which we care more for things such as people’s basic human rights, political and religious freedom, and the environment and protected species.

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Selfies catches a Golden Bullet

This past week the Cape Times “Selfies” print campaign was awarded gold at the ADC Young Guns awards. The Golden bullet was one of only five awarded this year. It is the second time that LOWE Cape Town walks away with Gold, making it a truly special achievement for everyone involved. It marks the end of a great run for the campaign, which has been exceptionally well received both locally and internationally, having picked up awards at all major advertising award shows including Cannes, Clios, D&AD and The Loeries.

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Hansa celebrates 20 years of freedom with a new look, designed for dreamers.

In our new Hansa TVC we wanted to celebrate the key moments in South Africa’s history through the lens of Hansa. As a brand Hansa has always been for dreamers, so to celebrate 20 years of freedom we wanted to pay tribute to the dreamers who made our country a better place. In the TVC, we honour the past and look to the future by launching the new look Hansa. We hope you enjoy it.

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CAPE TIMES RADIO – Imagine how things could’ve turned out if we’d all been better informed.

The idea behind our new Cape Times campaign is to ask people to imagine how much better the world would be if we were all better informed. Access to the right information, and the dissemination of this information through trustworthy news sources, is key to helping people understand different points of view and therefore having more empathy. Having empathy can lead to a more caring world, a world in which we care more for things such as people’s basic human rights, political and religious freedom, and the environment and protected species.

The campaign depicts images that people wouldn’t normally associate with a place or a person. For example, imagine if Steve Biko had become State President of South Africa in 1977 instead of dying in police custody. Imagine if the dodo was not extinct. Imagine if the South African government changed its mind about not issuing a visa to the Dalai Lama. Imagine if Guantanamo Bay was simply a holiday resort.

This thought is summed up in the campaign line: Imagine how things could’ve turned out if we’d all been better informed.

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CAPE TIMES – Imagine how things could’ve turned out if we’d all been better informed.

The idea behind our new Cape Times campaign is to ask people to imagine how much better the world would be if we were all better informed. Access to the right information, and the dissemination of this information through trustworthy news sources, is key to helping people understand different points of view and therefore having more empathy. Having empathy can lead to a more caring world, a world in which we care more for things such as people’s basic human rights, political and religious freedom, and the environment and protected species.

The campaign depicts images that people wouldn’t normally associate with a place or a person. For example, imagine if Steve Biko had become State President of South Africa in 1977 instead of dying in police custody. Imagine if the dodo was not extinct. Imagine if the South African government changed its mind about not issuing a visa to the Dalai Lama. Imagine if Guantanamo Bay was simply a holiday resort.

This thought is summed up in the campaign line: Imagine how things could’ve turned out if we’d all been better informed.

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What happens in Vegas stay in Elgin

To celebrate the end of last year we loaded the deck, put all our cards on the table and headed off to the Old Mac Daddy in Elgin just south of Vegas. It was a night filled with sequence, bunnies and run-ins with the FBI- everything you could hope for from a Vegas party.

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