White Star Quick

White Star Quick

White Star Quick is an exciting new product development from South Africa’s favourite maize brand. We won the business in a pitch late last year and the ideas we presented in the pitch have finally been brought to life. Our lead man, Skhumba, is a rising new...
The thoughts behind the OIL Coloured Segmentation

The thoughts behind the OIL Coloured Segmentation

As a young coloured girl working in the media and advertising industry, I found that there was very little understanding and many stereotypes around the coloured market in South Africa particularly in Cape Town. I am not really sure as to why this is the case but it...