The Better Man Project

This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage. We wanted to recognise men who, over the years,...

Relax Mamma, it’s White Star Instant!

It’s no secret that White Star Maize Meal is SA’s favourite brand of pap. But did you know there’s now a delicious new way to enjoy White Star in the morning? White Star Instant Porridge is a delicious new breakfast that will please even the most difficult customers....

Wake up to the simple goodness of WEET-BIX

It’s the simple things in life that count the most. And the recipe for a good breakfast is no different. Made with only four simple ingredients that you know and trust, WEET-BIX gives you the right start to a good life. It’s no wonder it’s SA’s number one cereal!...

Slow-Mag Demotivational Speeches

We wrote demotivational speeches to inspire fitness buffs to do the sensible thing when things get hard and just quit. Life is too short to go running at five in the morning or to spend seven days a week inside a disgusting gym. You should go and do important stuff,...

CG and stop frame animation bring our new GWK ad to life.

To tell people about how GWK helps farmers to get their products to market, we spent two months creating a miniature world, some of it as actual models in studio, and some of it computer generated. Am I Collective was our very capable partner in this. As was our brave...

Lowe SA takes center stage at the Apex awards

On Monday night, the Association for Communication (ACA), hosted the annual APEX awards and Lowe and Partners SA emerged as the big winners of the evening. OIL picked up Silver in the SABC sustain category for their work on Merck Pharmaceuticals’ Slow-Mag, while Lowe...

Arrive Alive Abbey Road

Pedestrian deaths still account for a large portion of road deaths in South Africa. Pedestrians on zebra crossings should be respected by motorists and speed limits obeyed in urban areas. Sadly this is not always the case. To highlight this matter we’ve taken an...

Arrive Alive in the spotlight

We recently developed a campaign for Arrive Alive sending a powerful message about the dangers of texting and driving. Posters went up at Police Stations around the country likening people who text and drive to killers. This week Espresso picked up the campaign and...

Happy Africa Day

The aim of the Republic of Africa is to create an environment for all people on the African continent to interact with one another positively, giving people a platform to celebrate Africa every day. It is time for you to become a citizen of Africa; register at...

Prudential ‘Fishermen’ music now on iTunes

After being inundated with requests for the music on our Prudential 'Fishermen' ad, which was an original composition commissioned exclusively for Prudential, we asked the composers to create a full length version of the track. Which they did. And you can now download...