Proof That Consistency Pays Off
The Morningstar Awards are designed to help investors around the world identify the year's most exceptional funds and fund managers. Awards are announced throughout the year at ceremonies across Europe, Asia, Africa, and the Americas, honouring managers that have...
Introducing the #GoodBreakfastChallenge with David Rudisha, Blue Band and Unilever.
What does it take to be great? According to Olympic champion and 800m World Record holder, David Rudisha, it all starts with a good breakfast. In our new campaign developed to launch Kenya’s first #GoodBreakfastChallenge, we tell Rudisha’s unbelievable story and...
An update from one of our most loved campaigns – Jenna Lowe
Exciting things are happening at The Jenna Lowe Trust … It’s been just 8 months since our Jen passed away and only three months since launching Jenna’s very clear objectives for The Jenna Lowe Trust on the day of what would have been her 21st birthday in October 2015....
Katinka Pretorius (MD - MullenLowe SA), Sarah Dexter (MD - OIL) and Kirk Gainsford (ECD - MullenLowe SA) talk the MullenLowe rebrand with Ashraf Garda on SAFM (Interview date: 31/01/16)
Lowe + Partners SA Rebrands to MullenLowe South Africa
https://www.youtube.com/watch?v=X2pL5XtKpU0 Press Release: With the global Lowe network introducing a new brand identity to reinforce its position as a global challenger and creative boutique, local Lowe and Partners SA has rebranded as MullenLowe SA. This follows...
Why Bats, Master Wayne? By Emily Rule
The greatest enemy of success is fear. Fear drains ambition, denies power, and strangles our ability to overcome challenges. When we let fear guide our decisions, we are destined to lose. Batman wasn’t prepared to be a loser. Instead, he chose to use his fear to...
What mindset will your brand have in 2016? By Alistair Morgan
Robert Benchley, the famous humorist, once said that there are two kinds of people in the world: those who divide the world into two kinds of people, and those who don’t. Carol Dweck, the renowned Professor of Psychology at Stanford University, is the kind of person...
3 Things Most Marketers Believe They Know, But Don’t. Based On An Interview With Rory Sutherland – Emily Rule
Have you ever considered that the marketing and manufacturing of a brand are totally inseparable when it comes to perceived value? Instead of thinking about marketing as a cost, smart businesses are able to see it in terms of value creation: the competitive advantage...
The summer of 2016. It was a special time for me, my loved ones and my brands – Kirk Gainsford
I spent, I drank, I ate, I floated in the ocean, and I checked up on my favourite brands on Instagram and Facebook. And so did all my friends. We interacted with them, we shared them and liked their content. We all loved it. That is exactly what social media is for....
CG and stop frame animation bring our new GWK ad to life.
To tell people about how GWK helps farmers to get their products to market, we spent two months creating a miniature world, some of it as actual models in studio, and some of it computer generated. Am I Collective was our very capable partner in this. As was our brave...
TBT: When Lowe shone at the Apex Awards 2015
Take a look at this article that was published on Media Update earlier this year, it's about Lowe’s success at the Apex awards 2015. #TBT #GetMeTo21 #JennaLoweTrust Lowe + Partners SA shines at APEX Awards 2015
Happy Birthday Jenna Lowe, may you live forever in our hearts.
Today marks the 21st Birthday of our hero, Jenna Lowe. On this day we celebrate her extraordinary life by remembering her brave spirit, her beautiful soul and the grace with which she overcame hardship and changed the world. Jenna is sorely missed by all of us at...
Please meet Melissa
https://www.redandyellow.co.za/create-your-story-melissa-raath-art-director-at-lowe-cape-town/
Please support lead SA hero, Jenna Lowe
Despite Jenna’s tragic passing her legacy lives on. She will always be a shining example of how anyone can make this world a better place. So please join us in supporting her family and listening to Stuart Lowe talking about Jenna’s Western Cape Lead SA Youth Hero...
Lowe SA takes center stage at the Apex awards
On Monday night, the Association for Communication (ACA), hosted the annual APEX awards and Lowe and Partners SA emerged as the big winners of the evening. OIL picked up Silver in the SABC sustain category for their work on Merck Pharmaceuticals’ Slow-Mag, while Lowe...
Arrive Alive Abbey Road
Pedestrian deaths still account for a large portion of road deaths in South Africa. Pedestrians on zebra crossings should be respected by motorists and speed limits obeyed in urban areas. Sadly this is not always the case. To highlight this matter we’ve taken an...
Jenna’s story inspires across continents
Please see a recent article published by the Mail Online about Jenna Lowe’s journey. http://www.dailymail.co.uk/news/article-3118418/Tragic-tale-girl-invited-entire-country-21st-birthday-life-saving-donor-died-just-four-months-big-day.html#video
Arrive Alive in the spotlight
We recently developed a campaign for Arrive Alive sending a powerful message about the dangers of texting and driving. Posters went up at Police Stations around the country likening people who text and drive to killers. This week Espresso picked up the campaign and...
May you stay forever young, Jenna Lowe
All of us at Lowe are deeply saddened by the loss of our hero Jenna. She is gone but will never be forgotten, as her legacy lives on through all the lives she helped to save.
Happy Africa Day
The aim of the Republic of Africa is to create an environment for all people on the African continent to interact with one another positively, giving people a platform to celebrate Africa every day. It is time for you to become a citizen of Africa; register at...
Lürzer’s Archive chooses Prudential ‘Fishermen’ in their selection of ads for the month of May.
Kirk Gainsford on Maggs on Media
Watch Kirk, our ECD, displaying his verbal dexterity as he discusses the Prudential 'Fishermen' ad on 'Maggs on Media'. [embedplusvideo height="300" width="450" editlink="http://bit.ly/1IPlrKW" standard="http://www.youtube.com/v/ODpwSe_3KaI?fs=1"...
Prudential ‘Fishermen’ music now on iTunes
After being inundated with requests for the music on our Prudential 'Fishermen' ad, which was an original composition commissioned exclusively for Prudential, we asked the composers to create a full length version of the track. Which they did. And you can now download...
Jamey’s opinions have gone digital
One of our very talented designers has finally decided the studio is not a big enough platform to share her opinions and has launched a blog. So now everyone can see and hear what’s on Jamey’s mind at https://acolourfulconfession.wordpress.com/. Just like Jamey, it’s...
Please vote for our Prudential Ad – featured in Ad Week’s ad of the week roundup.
http://www.adweek.com/news/advertising-branding/adweeks-top-5-commercials-week-april-24-may-1-164446
Catch of the day
On Friday Prudential paid us a visit to say thank you and celebrate their latest ad 'The Fishermen' with us. And what better way to do it than with a delicious fish braai – thank you! From Madagascar to Malibu we kept things tropical and were happy to have the team...
We celebrate our much loved colleague, Wes’s birthday. Friend, family and football hooligan.
Wes, not a day goes by that we don't think about you and miss you. We planted this Olive Tree for you
We are so proud to be part of this amazing young lady’s fight for life. Respect.
[embedplusvideo height="250" width="450" editlink="http://bit.ly/1bzXmdQ" standard="http://www.youtube.com/v/A4ZlKdRbyKw?fs=1"...
Thanks to the Weekend Argus and Brendan Seery for the complimentary article on our new Prudential ad.
Spekko makes four cups of love
Our latest TVC for Spekko shows how Spekko Rice does more for you. Only with Spekko does one cup of rice make four cups of love. [embedplusvideo height="300" width="450" editlink="http://bit.ly/1J2BeHr" standard="http://www.youtube.com/v/udMulDraFqk?fs=1"...
Fishing around for a new Prudential ad
Following on from our 'South Pole' Prudential ad set in the Antarctic, we have moved to warmer, less frost-bitten climes for our new ad, 'The Fishermen'. The new ad takes place on an island off Madagascar and depicts real fishermen in search of a big catch. The...
The Smurfs go marching in!
Lowe were crowned the first Division Agency Fives Futbol champions for the first time, this past Wednesday. The team ended the season as deserved winners, as everyone did their part on the field, and the supporters threatened to stab the opposition off it. It’s only...
Lowe CT comes out tops for 2014
We’ve been so busy, we nearly missed it! We’re really chuffed that we were ranked top Small Individual Agency in the Creative Circle agency rankings for 2014. More here: http://www.bizcommunity.com/Article/196/12/125908.html
14 Business wins in 4 months
Our CEO discusses Lowe South Africa’s growth [embedplusvideo height="300" width="450" editlink="http://bit.ly/1FEeZns" standard="http://www.youtube.com/v/g_2Xwa70MEU?fs=1"...
Texting and driving is scarier than drinking and driving
Texting and driving is scarier than drinking and driving
power of a classic campaign
It looks like Jenna will get to 21. At the age of 17 in 2012, Jenna Lowe was diagnosed with pulmonary arterial hypertension, an extremely rare and severely life-threatening lung disease. By the age of 19 it became clear she needed a lung transplant if she was going to make it to her 21st birthday.