Dear Abuser Campaign Speaks Directly To The Perpetrator
Change is desperately needed and through-the-line agency MullenLowe has recognised this. More importantly, it has recognised that a different approach is required, if we are to end the scourge of domestic violence in South Africa.
That was the basis for a partnership with Save the Children and a powerful cross-platform campaign that looks set to drive greater awareness of domestic violence in South Africa, with a particular focus on children. “Most abusers don’t listen to the people close to them, the ones whom they are harming,” says Gainsford. “They can carry out their abuse behind closed doors and avoid the consequences of their actions.”
Ayoba
When Ayoba’s Head of Marketing, Oliver Prentout, first called MullenLowe South Africa and asked if we would be up for a challenge, we said yes. But we were nervous. The ask? One film for 15 markets, four languages, very tight timings and many stakeholders....
Weet-Bix – It’s Complicated
We all know that feeling. You’re stuck inside and it’s coming at you from all sides. Email. WhatsApp. Zoom. Teams. Twitter delivering more bad news. Special offers you can’t miss. Bootcamp - sign up today! By the end of the day you can’t wait to smack down your...
Making the world ayoba with a super app
We’re excited to announce our partnership with ayoba – the super app that’s designed by Africa for the world. Our partnership involves re-launching the brand in the market and establishing it as the go-to super app for all users both locally and globally. ayoba is a...
Proudly building awesome brands
When you think of the most iconic toys in history, the LEGO® brand comes out on top every time. With generations worth of creativity, fun and education built on the foundations of the humble LEGO brick, it's easy to see why. From collectors sets that take weeks to...
Even in lockdown, we can keep looking up
We are obviously ecstatic about our incredible medal tally at The Loeries (4 Golds, 2 Silvers and 1 Bronze), but we are ever mindful that we could never have achieved any of this without our brave clients, amazing supplier-partners and our incredibly talented and...
ACA Board of director 2019/20: Sarah Dexter
ACA board director 2019/20: Sarah Dexter Rounding off this week's ACA Board of Directors feature with Sarah Dexter, CEO at MullenLowe South Africa We asked her to blow her own 'trumpet' a little and tell us something most of us may not know. THREE WORDS THAT BEST...
A few reasons to celebrate!
It’s not often that this happens in the Advertising industry. A whole 60 years of service amongst the three of them! Congratulations on your anniversary Riska (22 years), Firza (19 years) and Nisreen (19 years). Needless to say, we would not be where we are today if...
GWK Animated Film 2019
We’re very excited to share the new GWK animated film, ‘Old MacDonald Has A Farm’. Created with Bewilder using stop-frame animation, the sequel to ‘This Man is Building a Rocket’ was two years in the making and is a heartfelt tribute to the people working in...
Nestlé Professional Connect Conference 2019
Nestlé Professional, a leader in the professional food service industry, recently held its fifth annual Connect event. This intimate gathering brings together innovators and thought leaders to discuss global insights and ground-breaking ideas that are changing the...
Spekko TVC
Spekko serves up fresh inspiration Grab your apron and roll up your sleeves, because Spekko has just launched a bold, new TVC inspiring you to shake...
Schick celebrates ‘THE MAN I AM’ with new campaign
After the appointment of the MullenLowe Group as Schick’s global creative partner in 2018, the South African office was tasked with adapting global TV commercials and online content produced by MullenLowe New York – to refresh the Schick brand in the minds of the South African consumer.