power of a classic campaign

power of a classic campaign

It looks like Jenna will get to 21. At the age of 17 in 2012, Jenna Lowe was diagnosed with pulmonary arterial hypertension, an extremely rare and severely  life-threatening lung disease. By the age of 19 it became clear she needed a lung transplant if she was going...
Man About Asia

Man About Asia

Man About Asia is a series created by The Drum in partnership with Lowe Profero to help people learn more about doing business in the region. Rather than a definitive guide, it’s a set of opinions and observations designed to create a dynamic debate about how to...
The Power of Social Media

The Power of Social Media

Lowe Cape Town ECD Kirk Gainsford recently spoke to Jeremy Maggs on his Power FM show about advertising for a greater social purpose. They chatted about Jenna Lowe’s Get Me to 21 Campaign, the power of social media and the role advertising can play in changing the...
Ending the year with a bang

Ending the year with a bang

We celebrated the end of a successful 2014 by heading to Tulbagh and letting our hair down and dressing up. The theme was dress as something that starts with the first letter of your name. To say the guys got creative is probably an understatement.