Sunlight’s #AddYourOwnBar Challenge Took Over TikTok & Instagram
The Sunlight green bar has been a beloved household staple in South Africa for generations. Recently, the younger generation has discovered innovative uses for the iconic green bar beyond laundry, incorporating it into skincare, shoe cleaning, and even makeup...
Knorr x Kristen’s Kick Ass Ice Cream: Making summer “hot” again
When the winter chill sets in South Africa, Knorr is the ultimate choice for rich sishebos, and hearty soups. But majority of the year sees temperatures rising to 30 degrees, and when that happens Knorr becomes out of sight, out of mind. We believe creativity knows no...
Green Gursha: A Movement for a Healthier Ethiopia
At MullenLowe, we believe in the power of creativity to drive meaningful change. That’s why we are thrilled to introduce #GreenGursha, an innovative campaign developed in collaboration with Knorr to encourage Ethiopians to embrace greens as an essential part of their...
Spekko : Imagine Anything You Like
Some people still think rice is rice is rice. We wanted to show people that Spekko is different. It is the creative, curious and adventurous rice. We wanted to inspire them with all the amazing things they can do with it. So we made a brand-new TV ad. True to our...
Mukuru : Zvakuwendeka/Sez’khipha
We are excited to announce the new hilarious Mukuru campaign! Mukuru, the leading financial service platform in Africa, Europe and Asia just launched the new Mukuru Wallet in Zimbabwe. The wallet is changing things for the better. It gives Zimbabweans the chance to...
Panarottis Togetherness Doccie
Meet Togetherness Hlangano Nwaila. A remarkable man from rural Limpopo who had never had a pizza before until the restaurant that takes the spirit of togetherness seriously made it happen. This beautiful story is not only a celebration of one man’s journey...
ML launches 7 days 7 ways with Spekko Rice
MullenLowe recently launched a social media campaign for Spekko rice, showcasing the versatility of rice and inspiring people to have fun and try new things. The campaign, 7days7ways, invited foodie influencers on an exciting journey to feed their curiosity and be...
Official number 1 for Sharing and Togetherness
Panarottis takes sharing and togetherness more seriously than anyone else. This is why both Sharing Kumalo and Togetherness Mkize choose Panarottis as their official restaurant. Sharing and Togetherness’ love for Panarottis is inspired by the restaurant’s pizzas and...
Knorr – Veggie Bouquets
On Valentine’s Day this year, Knorr wanted to show love to South Africa by doing what they do best: by getting Mzansi to #EatForGood. The brand knew that on this special day, South Africans – like the rest of the world – would treat themselves and their loved ones to...
Mbali’s wedding
Shay’na ngeWhite Star wherever you are and in whatever you do – this is what we stand for. In Mbali’s Wedding, this opportunity is seized by a group of extraordinary women (and an extraordinary girl) who’ve been trusted with the most important part of any...
Save the Children – Indololwane
On 18 May 2008, a Mozambican national was beaten, stabbed, then covered with his own blankets and set alight. His crime? Being an African migrant. “The violence began in Alexandra in Johannesburg after a local community meeting at which migrants were...
Knorrox: Nomandla
To launch Knorrox’s new positioning “the strength to take on tomorrow” we came up with the story of Nomandla. “Nomandla” is a common isiXhosa name for girls – it means “the one with strength.” In our story Nomandla is sent out by her father to find their family’s...