ML launches 7 days 7 ways with Spekko Rice
MullenLowe recently launched a social media campaign for Spekko rice, showcasing the versatility of rice and inspiring people to have fun and try new things. The campaign, 7days7ways, invited foodie influencers on an exciting journey to feed their curiosity and be...
Official number 1 for Sharing and Togetherness
Panarottis takes sharing and togetherness more seriously than anyone else. This is why both Sharing Kumalo and Togetherness Mkize choose Panarottis as their official restaurant. Sharing and Togetherness’ love for Panarottis is inspired by the restaurant’s pizzas and...
Knorr – Veggie Bouquets
On Valentine’s Day this year, Knorr wanted to show love to South Africa by doing what they do best: by getting Mzansi to #EatForGood. The brand knew that on this special day, South Africans – like the rest of the world – would treat themselves and their loved ones to...
Mbali’s wedding
Shay’na ngeWhite Star wherever you are and in whatever you do – this is what we stand for. In Mbali’s Wedding, this opportunity is seized by a group of extraordinary women (and an extraordinary girl) who’ve been trusted with the most important part of any...
Save the Children – Indololwane
On 18 May 2008, a Mozambican national was beaten, stabbed, then covered with his own blankets and set alight. His crime? Being an African migrant. “The violence began in Alexandra in Johannesburg after a local community meeting at which migrants were...
Knorrox: Nomandla
To launch Knorrox’s new positioning “the strength to take on tomorrow” we came up with the story of Nomandla. “Nomandla” is a common isiXhosa name for girls – it means “the one with strength.” In our story Nomandla is sent out by her father to find their family’s...
Dear Abuser Campaign Speaks Directly To The Perpetrator
Change is desperately needed and through-the-line agency MullenLowe has recognised this. More importantly, it has recognised that a different approach is required, if we are to end the scourge of domestic violence in South Africa.
That was the basis for a partnership with Save the Children and a powerful cross-platform campaign that looks set to drive greater awareness of domestic violence in South Africa, with a particular focus on children. “Most abusers don’t listen to the people close to them, the ones whom they are harming,” says Gainsford. “They can carry out their abuse behind closed doors and avoid the consequences of their actions.”
Ayoba
When Ayoba’s Head of Marketing, Oliver Prentout, first called MullenLowe South Africa and asked if we would be up for a challenge, we said yes. But we were nervous. The ask? One film for 15 markets, four languages, very tight timings and many stakeholders....
Weet-Bix – It’s Complicated
We all know that feeling. You’re stuck inside and it’s coming at you from all sides. Email. WhatsApp. Zoom. Teams. Twitter delivering more bad news. Special offers you can’t miss. Bootcamp - sign up today! By the end of the day you can’t wait to smack down your...
Making the world ayoba with a super app
We’re excited to announce our partnership with ayoba – the super app that’s designed by Africa for the world. Our partnership involves re-launching the brand in the market and establishing it as the go-to super app for all users both locally and globally. ayoba is a...
Proudly building awesome brands
When you think of the most iconic toys in history, the LEGO® brand comes out on top every time. With generations worth of creativity, fun and education built on the foundations of the humble LEGO brick, it's easy to see why. From collectors sets that take weeks to...
Even in lockdown, we can keep looking up
We are obviously ecstatic about our incredible medal tally at The Loeries (4 Golds, 2 Silvers and 1 Bronze), but we are ever mindful that we could never have achieved any of this without our brave clients, amazing supplier-partners and our incredibly talented and...