We’re super excited about our new Prudential TV ad which launches today. The ad depicts the epic 1911 race between Robert Scott and Roald Amundsen to become the first men to reach the South Pole. It’s a powerful and hard-hitting message about consistency being the only currency that matters. To make the pictures look as if they could be original footage each frame was painstakingly hand-painted, just as they would have been 100 years ago. The ad was created by Bruce Harris, Alistair Morgan and Kirk Gainsford and was shot by Keith Rose. Sean Bean, of Game of Thrones fame, does the narration. We hope you enjoy.

[embedplusvideo height=”365″ width=”450″ editlink=”http://bit.ly/18emKNs” standard=”http://www.youtube.com/v/pLC54h5xemg?fs=1″ vars=”ytid=pLC54h5xemg&width=450&height=365&start=&stop=&rs=w&hd=0&autoplay=0&react=0&chapters=&notes=” id=”ep9439″ /]