We all know that drinking and driving is seriously dangerous. But did you know that texting and driving is actually more dangerous than driving drunk? The truth is that people who text and drive are 23% more likely to be in an accident than other drivers. To put this into perspective, our roads would be as unsafe as if those people texting and driving, were driving blindfolded. Yet most South Africans are not concerned enough about the implications of texting and driving. We have an ‘it won’t happen to me’ mentality and don’t think of the consequences of looking down at our cell phone for five seconds.
Currently South Africa experiences about 16 000 deaths a year on the roads (10 times more than Sweden and three times more than the US).
With this in mind we created a campaign for Arrive Alive bringing home the very real danger of texting and driving. Our aim was to convey that when you text and drive you are a danger not only to yourself but to others too.
For more information on distracted driving visit