Following on from our ‘South Pole’ Prudential ad set in the Antarctic, we have moved to warmer, less frost-bitten climes for our new ad, ‘The Fishermen’. The new ad takes place on an island off Madagascar and depicts real fishermen in search of a big catch. The message is that consistency is the only currency that matters. We’re very pleased with how it came out, despite us returning home with an assortment of tropical diseases and intestinal parasites.
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