The Jenna Lowe #GetMeTo21 campaign, conceptualised by MullenLowe South Africa, has taken first prize for digital advertising at last night’s prestigious Creative Circle Ad of the Year awards!

The  integrated campaign has been hugely successful in terms of building awareness for organ donation through online activity and reach.

The campaign allowed people to seamlessly register to become organ donors, whilst engaging with Jenna Lowe on social media and being invited to be a guest at her twenty-first birthday.
Since the campaign launched thousands of people have signed on as organ donors, giving new hope to those who are still waiting for new organs.

If you’d like to register as an organ donor please visit You can also visit The Jenne Lowe Trust for more information.

A big thank you to all those involved in the project, including GSDH, Match Creative and Egg Films.

You can see the rest of the winners here.