Given the recent fluctuations in the markets, we’ve updated the Prudential ‘Fisherman’ campaign.

In uncertain financial times it’s easy to be misled by emotions and fears.
But it’s during times like these that it’s more important than ever to remain steadfast in your investing behaviour and habits.
This is the message of our refreshed ‘Fisherman’ campaign.
It’s a message of calm in a time of chaos.

Building on the success of the previous fisherman ad, a new TV edit, with a new voice over, focuses on the humble fisherman and his resilience in adverse conditions.
The ad is supported with print, digital and a national radio campaign.

This is not just Prudential talking without action. They have the results to back up their claims.
Their commitment to consistency has recently resulted in them being rated South Africa’s number one Large Asset Manager at the prestigious Morningstar Awards, 2015.

We’re sure that many more successes are on the horizon for them.